Amazon Listing Optimization Strategies
Launching the right product is one stage to finding success on Amazon. To take your business to a higher level, you need to ensure individuals can find that product and that they are tempted to get it. That is more difficult than one might expect.
This is the most important question for brand owners and private labels: How do you optimize your listings to increase Amazon sales? There is no single answer and there is no one way to do it all. Amazon’s success is a combination of many things that work together to generate long-term sales.
Amazon Listing Optimization
Amazon listing optimization is more art than science. First, you must adhere to Amazon’s listing policies. Second, pay attention to the protocol as detailed in the Category Style Guides.
These Style Guides should be downloaded and viewed before you start. This page will provide information about best practices and policies and what you should do to protect your listing.
Amazon Product Title Optimization
The product title is not just the first thing customers see but also the most important search field in your listing. This means that any SEO keyword phrase added here will be more important than the product description.
As Amazon algorithmically punishes overly long titles, concise titles are more successful. Additionally, over 30% of Amazon’s purchases are made via mobile devices. Therefore, it is important to optimize your titles with this in mind. Remember to begin titles with your brand. It is the first thing customers will see.
Amazon Bullet Point Optimization
Amazon Product Features, also known as bullet points, give customers a quick overview of your product, its differences, and what it can do to make a difference in a customer’s life. This can be done in two different ways, so I’ll mention both. The first is concise, approximately one line.
Customers can quickly and easily access the information they need to make a purchase decision. This is the second option, which can be more detailed and in-depth but may also lead to customers not being able to read the information they need.
Amazon Product Video Optimization
Amazon now allows you to add a video to your Amazon product listings. This will increase your sales conversion. Read this SellerApp blog to know how to add a video to the amazon product listing. Videos are one of the best tools to demonstrate your product’s superiority quickly to new customers. They also provide useful information that will make them more likely to leave positive reviews and enjoy their product.
Amazon Product Image Optimization
Amazon’s success is now more dependent on images. The basics will be covered first, then we’ll move on to the more complex uses of product imagery. The primary image must be placed on a white background.
Upgraded Image is a great source of primary product photography. Minimum 80% of the image should be filled by product. I recommend 1500×1500 pixels to get a great zoomable image.
Amazon Product Description Optimization
Amazon customers scroll down to see the product description. Although they are less visible, companies mustn’t ignore their importance. A well-written product description should help customers imagine how the product feels. It can include everything from product uses to assembly instructions.
There are no magic bullets for optimizing Amazon listings. With the right information, strategies, and best practices, you can create the perfect listing, launch an effective strategy, analyze listings, and make continuous improvements.
Amazon selling requires a keen eye for detail, an understanding of the platform, and the willingness to adapt to changes. You can make you’re listing a top-ranking or #1 best seller on Amazon with a great product and some elbow grease.