Why Your Small Business Needs a Corporate Identity Package
You might be curious about what a corporate identity package looks like if you are like many small-business owners. Even if you know what it is you may be curious why your small business needs one. You’re a small business and not a large corporation. What does it mean for you? A corporate identity package is a way to identify your company to potential customers, suppliers, and the public. It contains your company name, small business logo, logotype (just another way to say how things are placed and spacing, etc. ), your motto or company slogan, and any associated printed material such as your business card, letterhead, envelope and forms.
You might have hoped to be more than a small business when you started it. Perhaps you envisioned your business growing into a large enterprise. Even if you are a practical entrepreneur, even if those dreams never came true, it is important to find customers to maintain your small business. You can do this with a corporate identity package.
Ask a few corporations for a business card. They will send you your reply on their letterhead and in company envelopes. Include a business card. You’ll quickly notice some commonalities in large corporation identity packages if you take a look.
The corporate identity package looks professional. What makes a large corporation look professional? Simplicity is the key. A large corporation will have a simple logo that graphically represents their name. Let’s take, for instance, the Coca-Cola logo. Toyota. Or Cameco Corporation. It’s very easy.
You can see the quality in their corporate identity package. They only use high-quality printing services and papers. It will cost you a bit more but it will be a permanent representation of your small business. Your home printer and lightweight paper are all you need to print your corporate identity package. But how will that look? Is that going to give you the professional image you want?
The logotypes of big businesses are consistent. Large businesses use the exact same background color and logo color every time. They use the same fonts. For example, their slogan would be consistent in Times New Roman. It will never use a different font or a similar font but it will always be the exact same font and in the same proportion as the logo. Consistent spacing is used. Spacing between lines and letters is always the same proportion. Their secret is to design in vector format so that their logo can be increased or decreased without changing proportions. Company Registration in Lucknow
The corporate identity package they have in common matches perfectly. All of their letterhead, envelopes and business cards match. If you ordered anything from them, their invoice and statement at the end would match. It’s perfect.
Another reason to spend some time looking at the identity packages of large corporations is that you can take what they have and create your own identity. They do great business. Why reinvent the wheel when they do it? Copy what they have done. You don’t have to copy the logo of another company. Copy what they have done. Use their ideas.
Most people don’t have the money to spend on their corporate identity as much as large corporations. They can spend hundreds of thousands on corporate identities. How can you get a professional view of a small business’s price?
It is possible to either do it yourself, or hire a professional, often at a minimal cost or for free. This is just one suggestion. Sometimes, you can find talented student graphic designers who will design your logo in return for their permission to include it in their portfolio. If they charge a fee, it will likely be much less than what a professional designer would charge. It will feel great to help a student in need.
Why should you get a small business package? What are the benefits for you? If you do it right, a corporate identity package will look professional, consistent, high-quality, and matches perfectly. You’ll even be able to look like the big guys, even if your business is the smallest in the town.
You might be able to play with the big boys if your appearance is similar to the big men. What if your corporate identity package allowed you to achieve the dreams you had about owning a large business one day?