Mistakes To Avoid While eLearning App Development
The eLearning market is on the boom. It’s not surprising considering the pandemic’s impact on our education and job market. People had to upskill themselves to stay relevant to the job market. Children sought out EdTech apps to study for various exams.
If you have been thinking of dipping your toes in the EdTech apps, this article is for you.
In this blog, we have discussed the eLearning market and the mistakes to avoid in the eLearning app development process. It will help you rectify them while you are working on the eLearning app development.
eLearning Market
The market solves one problem- convenient, simple, and accessible education. Thus, before diving into the mistakes, it is vital to understand the motivations and goals of the industry.
Before eLearning, people relied on schools, universities, colleges, and books to gain knowledge. But these institutes were inaccessible to a majority of people due to economic and social reasons. Working professionals either had to quit their jobs to pursue further studies or enroll in an executive program. The former was a choice few had, and the latter was hectic.
With the rise of the eLearning platform affordable, and accessible education became a norm. Students around the globe had access to the best teachers. Ivy Leagues took this one step further and published their video lectures for free on YouTube for everybody.
Working professionals were able to upskill themselves by learning skills in a few months. People explored their curiosities and hobbies. Soon the internet became a global learning village.
However, people still faced issues. Keep on reading to know what they were and how you can avoid them.
Mistakes Of eLearning Apps And Solutions
Mistake 1: No consumer segmentation
We discussed the different people who flock to these apps. All of them have unique goals. Some may want a promotion, while some may want to clear an exam. Each consumer will prefer courses that help them in their purpose.
Another distinction can be the need for certificates. Certificates add credibility to your resume. However, not everybody does a course to enhance their resume. Some prefer to do classes and deploy what they learn in their business or job.
Understanding these small intricacies of online consumers will make you realize that avoiding customer segmentation.
Solution: Create Buyer Personas
Creating buyer personas for all the courses you are offering will help you segment your customers. You can understand your consumer’s pain points and motivations better. It will help you provide solutions that are relevant and appeal to your target audience. You can have more than one buyer personas.
Mistake 2: Forgetting to create an MVP
A minimum viable product helps you test your idea and see how the market reacts to it. If you avoid this step, it can cause a waste of resources and time on your end.
Solution: Make an MVP and work on the feedback
If you are still in the early stages of your eLearning app development, you can focus on creating an MVP. The response from the MVP will help validate your idea and give your feedback. Work on the feedback and make the application the best it can become.
Moreover, the positive feedback will motivate you and build public credibility for your platforms. However, only open the feedback for public scrutiny once you have enough positive reviews and have successfully dealt with the negative feedback.
User interviews and continuous testing will help you understand what challenges users may face when navigating your app and solve them before your product goes to production.
Mistake 3: Incompletion of online courses
People do not complete their online courses. Since no teachers are physically present to monitor you, students give up in the middle of the e-course. One reason is the passive nature of these courses. They are watching videos after videos making the course boring since there is no interaction. If students leave the classes incomplete, they may not buy new courses since it can feel like a waste of money.
Solution: Interactive and incentivized learning
One easy solution to make learning more active is to make the course interactive. You can have relevant questions in between videos to help users apply what they learned. You can also incentivize them to learn. Credit points after completion of the course will motivate them to learn. Users can use credit points to avail a discount or buy other e-courses.
Conclusion
EdTech apps have a bright future. The flexibility, ease, and value of eLearning platforms are immense. It is a lucrative business opportunity for entrepreneurs and, if done right, can make a massive positive impact on our world.