Root Domain Or Subdomain-Which Is Better for Ecommerce SEO?
Ecommerce websites don’t always start out that way.
Most of the ecommerce businesses launched through simple, non-complex platforms. But as the customer behavior has changed drastically and more & more people are shifting to online shopping, especially in the current pandemic scenario. You can go through a reliable ecommerce solution in the form of a Brainvire company product.
This means that the businesses that started out low-key are gaining more and more transactions over the course of time, and garnering sales.
Here we will discuss more about the marketing teams and businesses that are facing such as a situation. Such a transition of the ecommerce stores can equip the SEO professionals to understand whether they should launch an ecommerce website on their core domain or the subdomain. This process might seem easy at first but it has several layers underneath it.
How to find the context for your Ecommerce website?
Ecommerce websites are basically designed to do one main thing which is selling the products. So at the very first glance. The context of your ecommerce website lies in handling the website performance, diagnostics, and migration. Some of the websites are meant to be transactional and in this particular case the root domain is the main thing that should be used. In case of a currently existing non-transactional website, you can make the leap to ecommerce.
For instance, if the existing non-transactional website is garnering high organic rankings, then you may want to keep the customer magnet intact.
It is often harder for the ecommerce pages to sell the products and keep the amount of content on them that the non-transactional websites often have.
Due to this, several businesses have started making online sales once they choose to launch their website on the subdomain.
But there are still some of the questions that remain unanswered such as:
- What is a better step for SEO?
- What is ideal for your audience?
- What would work in the current ecommerce situation?
Use Subdomains to Separate Code
You can easily find a wide number of resources when you are searching for the best uses of root domains or the subdomains in general. But ecommerce comes with its own sets of characteristics and considerations.
For instance, apart from handling the ranking, the ecommerce websites also have a wide variety of needs and use cases that the developers wish to bring to life. In addition to that, there are several unique sets of considerations as well in this particular case.
Several owners also consider the ecommerce engine that is used by their team and whether they want to build a custom-ecommerce website.
Even after so many considerations, it is easier to code and launch the ecommerce website on a subdomain.
Add Value for your Buyers by Increasing Brand Awareness
If you are a completely new business then your existing non-transactional website should be able to host crucial information that is required by your customer to discover the products or services so that they can learn to trust you and buy from you.
Just running your ecommerce website is not enough as you need to convince the potential customers to choose you over your competitors.
If you are able to do a great job with the existing website and take the potential customers down the marketing funnel, then you can choose to keep it as it is or run your new website on a subdomain.
Use Subdomains to Open Doors for International Shopping
Several people prefer using a subdomain if they are planning to expand in the international markets. For instance, your domain may be further divided into country-level subdomains or domains.
In addition to that, there can be several redirects in place and several things to consider while you are handling tons of complex SEO and components in the areas such as translations, unique content, hreflang tags which can take several months to set up.
In such a situation, you can run your website on an engine where the users can easily filter the currency, locations, and so on. It would also be better in terms of Search Engine Optimization than attaching the ecommerce to every international country website individually.
It entirely depends on the situations related to your business as well as the current website. So, let’s consider the SEO side of the things as well:
Comparing Root vs SEO vs Subdomain
When it comes to SEO, it is always better to keep the pages well-structured along with the content and make sure that it does not break it up.
This step is crucial if you aren’t able to use subdomains for each market effectively. Google often treats the subdomain separately from the root even though there is a lot of debate happening on the same.
If you have subdomains then you might notice referral traffic coming from it to your root.
You can group your main site and your store together using a root domain and can reap amazing results with the benefit of the existing site authority. In addition to that, you can also update fresh content offered by your ecommerce products. In case you are getting organic traffic on your core site, then there are better changes that your store will perform and become an integral part of the existing authority.