Top 5 Social Media Tips To Boost Your Business Presence in Digital World
With over 4 billion users, social media marketing has become the new standard. Social media is being used by businesses of all types to increase quality traffic, customer engagement, and sales.
Is it, however, enough to be on social media? Certainly not!
When the competition is this fierce, it’s a worrying matter for marketers to expand quickly and get widespread awareness.
Regardless, you have the potential to be a social media phenomenon. It has a 57 percent worldwide penetration rate.
This indicates that social media is used by more than half of the world’s population! The only caveat is that you must fully utilize these social media sites.
So, to assist you to bridge the gap and closing the loopholes, we’ve compiled a list of the finest social media marketing ideas for businesses.
1 – Use Humor
Can you recall anything amusing? With social media, a little levity can go a long way.
However, many brands are hesitant to use it.
Zendesk is an example of a successful B2B brand. Their marketing team employs humor to enhance their message and make their posts stand out.
Using humor on social media can be a great way to catch someone’s attention! You will have a better chance of engaging your brand, service, and product if you emotionally appeal to your audience.
This will assist your prospects and customers in remembering you, sharing your content, and having a better understanding of you. And an emotional appeal can set you apart from other businesses on social media that are solely focused on self-promotion!
Laughter is also a social activity. According to Robert R. Provine of the University of Maryland, Baltimore County, we laugh 30 times more when we are with others than when we are alone.
You will be contributing to the establishment of a sense of belonging and connecting with people if you can make your social media followers laugh!
We’ve all heard that humor can be a powerful tool.
But have you noticed that more B2B brands are adopting a sense of humor?
Slack, MailChimp, and ZenDesk are a few examples.
Slack, for example, launched the Euphoria campaign in Minneapolis, Charlotte, Milwaukee, and Cleveland in 2015, using web banners, print ads, out-of-home advertising, and automotive wraps. According to a LinkedIn article, they discovered that with this campaign, users could experience a 32% increase in team productivity and a 25% decrease in meetings.
Furthermore, the Euphoria campaign highlights the product’s actual benefits uniquely and entertainingly.
This demonstrates that there is a reason for this upward trend. Laughter sells.
Overall, keep your humor as simple as possible for maximum reach and impact. Before posting content, make sure you understand your audience and what type of humor will appeal to them. This is essential in carrying out the appropriate type of humor. Also, try to keep your content relevant by keeping up with pop culture, current events, and holidays.
It can be difficult to achieve a sense of humor. However, using humor appropriately on social media can make a difference for you and your brand.
2 – Curate Others’ Content
Let’s face it: creating new content to keep your social media followers engaged is a difficult task. And the ability to provide content to your audience is more important than ever.
Those who use social media for business to business agree on the importance of content curation. However, brands have realized that creating original content is difficult. On the other hand, content curation has numerous advantages, including the ability to connect with your audience.
The stress of blogging or writing articles can be alleviated by content curation. When you have access to great content, it can be simple to write a brief caption. It provides you with a new post of original content based on an idea that will appeal to others.
With so much competition for exposure in the News Feed, getting your brand noticed is critical. And what better way to get people’s attention than to share content that appeals to your target audience without having to create something from scratch?
A retweet is the most basic form of content curation, allowing you to avoid having to come up with every tweet on your own consistently. By retweeting others, you select the information that is branded as your own but is based on the ideas of those you follow.
Start curating content for your social media channels now. It will bring more to your audience and will aid in increasing engagement.
When you’re looking for content, whether to read or share, you’ll develop an eye for the current state of your industry. It will also allow you to identify what is missing in other people’s content, which will help you fix it on your own.
Finally, content curation simplifies your social media efforts. And it has the potential to grow your brand and engagement based on content that you don’t have to create yourself.
3 – Use Hashtags
If you haven’t already noticed, the hashtag has taken over the world of social media.
Who can forget the time we dumped ice on each other to raise funds for ALS? The social media campaign #IceBucketChallenge was a success. The #IceBucketChallenge became popular because people enjoy posting content of themselves doing good on social media, and the challenge produced positive results.
When it comes to promoting your brand on social media, hashtags are essential. And the hashtag is a strategy for making your content more discoverable.
Hashtags were first used on Twitter, but they have since spread to other platforms such as Facebook, Instagram, and LinkedIn. Using the hashtag effectively allows you to engage your audience and grow your following for free.
When used correctly, hashtags can assist people who are interested in your topic and/or industry in finding what you are creating and can help to grow your following and brand.
According to Twitter, brands that use hashtags can see a 50% increase in engagement when compared to those that do not.
Tweets with one or two hashtags receive 21% more engagement than those with three or more hashtags. Those who use more than two hashtags see a 17 percent decrease in engagement.
While it may appear simple to place a hashtag in front of a message, there are a few things to keep in mind if you want to be found by them:
Keep hashtags simple and memorable rather than cramming a bunch of words into one tag.
Don’t include a hashtag in every post. When they can add value and are likely to elicit interaction, use them.
When possible, use specific hashtags, as the more specific you can be, the more likely you are to attract your intended audience. And capital letters at the beginning of each word can help clarify your message.
Your competitors are most likely using hashtags in their social media strategy as well. How well do they engage their audience? You should pay attention to how many or little hashtags they use, as well as their level of engagement.
Join the revolution today and use the power of a hashtag to send the right message!
4 – Use Memes and GIFs
In a society where many people avoid advertisements as much as possible, B2B marketing that incorporates humor or pop culture can help engage your audience.
However, B2B marketers are often hesitant to incorporate memes/GIFs into their content. B2B marketers commonly believe that these are great for B2C but not for them.
Adobe, for example, created this GIF to highlight some of its most popular products. This GIF is straightforward but appealing. And such social media tactics not only encourage some fun interactions that may lead to good relationships.
Though most of us are at ease with using memes or GIFs in our personal lives, many brands are wary of using them in their marketing efforts.
For B2B marketers, using a meme or GIF to create engaging content that attracts an audience can be a very low-cost option.
Memes and GIFs can play off the content created by others, so you don’t have to create your own. They save brands and marketers time that would otherwise be spent creating original content.
Memes and GIFs are meant to be amusing. Because they can be satirical, they can be difficult for your entire audience to understand. And if you believe they might work, you must think long and hard to ensure that this approach will work.
5 -Respond to All Comments
You must be social to increase engagement. When your audience sends you a message or leaves a comment, they are allowing you to communicate with them.
You should respond to their comments, whether they are positive or negative.
You can be kind to the positives and offer a solution to the negatives. You should be proactive and responsive to all comments, particularly negative ones. The only time you should not respond to a post is if someone tags a friend because they are not directly addressing you.
It’s simple to respond to remarks on social media. As a result, the significance of replying to comments cannot be understated. As a result, if you use social media to advertise your business, you must maintain control over your comments.
Choose a Digital Marketing Agency to boost your social media skills and get new responses. A digital marketing agency can help you to boost your business.